Rules of Investment Number Four

Editorial : CEO ·

Basic rule number four is, it is the investor itself is really the asset or the liability.

juicd058012The investor is the asset or liability not the investment or security. I often hear that people say, ‘Investing is risky‘ it’s the investor who is risky. It is ultimately the investor who is the asset or the liability. I have seen many so-called in­vestors lose money when everyone else is making money. I have sold businesses to many so-called business people and watch the businesses soon go bust. I have seen people take a perfectly good piece of real estate, real estate that is making a lot of money, and in a few years, that same piece of real estate is running at a loss and falling apart. And then I hear people say, investing is risky. It’s the investor who is risky, not the in­vestment. In fact, a good investor loves to follow behind a risky investor because that is where the real investment bargains are found.

Listen to investors who are cry­ing the blues about their investment losses so that you will find out what they did wrong and see if you can find a bargain.