Inspired By CEO ·
Companies seeking credibility, a leading edge over competition, favorable publicity, and a way to accelerate sales are gaining value from award contests that reinforce their core values, strategic initiatives, and marketing claims.
Just as travelers rely upon the star rating system to choose a hotel or a local guide to choose a restaurant, buyers of any variety of products and services want to spend their money with winners — and they do.
In fact, a research study by Hendricks & Singhal of the University of Western Ontario and Georgia Institute of Technology, revealed more than 600 quality corporate award winners had 37% more sales growth and 44% higher stock price return than their peers.
Here are a few more benefits to justify your investment of time and effort in award competitions:
A) Get to “YES” faster.
Help unknown, unproven, or emerging companies better compete for and win new business. Award wins make choosing a company less risky for buyers and potential employees. Read more